The Question No One Asks

At Your Current Pace,
Will You Ever Hit Your Number?

Most affiliate owners have a revenue goal. Very few have done the math to know how long it will actually take to get there — or whether their current trajectory even makes it possible.

This diagnostic takes your real numbers — members, revenue, expenses, growth, attrition — and projects exactly how many months it will take to reach your Critical Number. No guessing. No hoping. Just math.

Fair warning: Most owners don't love what they see the first time. That discomfort is the point. You can't fix what you won't face.

Step 1 of 5

The Basics

Let's start with who you are and where you're at right now.

Your Name

Gym Name

Email Address

Your results will be sent here.

Current Active Members

Step 2 of 5

Revenue Reality

Let's establish your current revenue picture and what each member is actually worth.

How do you want to calculate your ACV (Average Client Value)?

I know my total revenue

I know my ACV

Total Monthly Membership Revenue

Recurring membership revenue only — not retail, drop-ins, or specialty.

Calculated ACV (Monthly)
$—
Total Revenue ÷ Active Members

Step 3 of 5

What It Costs You

Enter your approximate monthly expenses. Don't overthink it — ballpark is fine. We'll model how these grow as your revenue grows.

Rent / Lease

Coach Payroll (total monthly)

This scales ~10% as membership grows. We'll model that.

Utilities, Insurance, Software

Marketing / Advertising

Other Monthly Expenses

What Are You Currently Paying Yourself? (Monthly)

Be honest. If it's $0, type 0. If it's "whatever's left over," estimate what that actually is. This number matters more than you think.

Step 4 of 5

Growth & Attrition

This is where most owners get honest with themselves for the first time. What's actually happening — not what you wish was happening.

Avg New Members / Month

Over the last 3–6 months

Avg Cancellations / Month

Including freezes that never come back

Net Monthly Growth
— members/mo

Now, Build Your Real Number

Most owners pick a revenue goal out of thin air. Or worse — they pick one that still doesn't pay them what they're worth. Let's build it from the ground up so nothing gets left out.

Here's how to think about this: Start with your current expenses. Add a 10% buffer because costs always creep up — payroll, insurance, equipment, all of it. Then add what you actually need to take home to make this worth it. Then add anything else — debt paydown, savings, reinvestment. That total? That's your real target. Not a dream number. A need number.

Your Current Monthly Expenses (auto-filled)

Pulled from what you entered. Adjust if needed.

10% Safety Buffer on Expenses

Costs grow. Equipment breaks. Insurance goes up. This keeps you from operating on the edge.

What Do You Need To Take Home? (Monthly)

Not what you're currently paying yourself. What you need — mortgage, family, savings, the life you're building this for. If you put $0 here, you're telling me the gym matters more than you do.

Other (Debt Paydown, Savings, Reinvestment)

Loan payments, equipment fund, expansion savings — anything else you need the business to cover.

Your Target Monthly Revenue
$—
Expenses + Buffer + Take-Home + Other

Your Critical Number (Target Members)
—
Target Revenue ÷ Your ACV

Your Critical Number Report

Here's Where You Stand

Current Members

—

Current Monthly Revenue

—

Monthly Expenses

—

Monthly Net (Before You)

—

Your Current Take-Home

—

What's Left After You

—

Net minus your take-home

Your Critical Number
—

Members To Close The Gap

—

Estimated Time To Reach Your Critical Number

—

MONTHS

Net Growth Rate

—

Attrition Rate

—

Month-by-Month Projection

Membership trajectory toward your Critical Number

Projected Members

Critical Number

Revenue at Critical Number
—

Est. Expenses at Critical Number
—
Includes projected payroll growth

Projected Net at Critical Number
—

What If You Changed Something?

Drag the sliders to model different scenarios. Watch how small changes compound over time.

New Members / Month —

Cancellations / Month —

Average Client Value —

Current Trajectory

TTR—

Net Growth—

Goal Revenue—

Goal Net—

Your Scenario

TTR—

Net Growth—

Goal Revenue—

Goal Net—

Scenario Comparison

Current trajectory vs. your modeled scenario

Current

Scenario

Critical Number

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The Math Doesn't Lie.
The Question Is What You Do Next.

If your timeline surprised you — or worse, if it says you'll never get there — that's not a death sentence. It's a diagnosis. And a diagnosis is the first step toward a prescription that actually works.